Yoox Net-A-Porter, an online luxury and fashion retailer, is piloting digital IDs to roll out the technology across its private label collections from 2021 onwards.
Currently there are two digital ID pilots running across their selected products from the latest Mr P. collection for MR Porter and the entire Yoox Net-A-Porter for The Prince’s Foundation collection.
The pilots will allow the customers to scan the QR codes for each garment and get access to unique information like provenance and design information, care instructions, content and services – thereby proving an inspiration to help customers style the items in their wardrobes over several seasons.
From 2021 onwards, the retailers will work in collaboration with Eon to leverage its CircularID protocol to adjust QR codes into each private label garment – thus helping create every item’s unique Digital ID, which are virtual certificates that have record of each items’ history starting from manufacturing and use to resale, reuse and recycling.
The use of the technology will also motivate the consumers to style, care and repair a garment so that they are long lasting. Moreover, expanding the technology application will further help the retailers offer new services to its customers, such as virtual wardrobe management and re-commerce and recycling.