Fashion marketplace SilkFred has recently introduced a personalised AI shopping experience called ‘Fred,’ a ‘recommendation engine,’ that offers customers looks from over 900 independent companies based on their browsing and purchasing history.
Users only need to click the ‘Fred’ widget in the bottom right corner of SilkFred’s homepage to access the utility. Following that, the journey into curated tailored recommendations ‘to build your perfect wardrobe’ will begin.
SilkFred CEO, Emma Watkinson, said, “We understand that finding unique and stylish clothing can be overwhelming in today’s fast-paced fashion world. That’s why we’ve invested in the latest AI technology to create a seamless and personalised shopping experience for our customers to be served clothes they will love from independent brands.”
She added by saying the unique capacity of SilkFred’s recommendation engine to comprehend and adjust to your own fashion choices over time sets it apart. SilkFred’s recommendation system gets smarter as you browse and shop more; it is continually learning and upgrading its recommendations to fit your changing preferences.
In addition to carrying over 900 independent fashion labels, SilkFred also introduces over 1,000 new apparel and accessory trends every week. The new shopping tool, dubbed “the ultimate style companion,” is said to save customers’ time and add innovative ideas to their baskets based on their searches and purchases.
