rue21, US based young women’s apparel seller, has collaborated with Mastek, an enterprise digital transformation service provider, in order to offer Buy Online Pickup In Store (BOPIS) facility at more than 700 store location.
Along with Mastek on the development and rollout, rue21 is delighted to increase the convenience and flexibility for its loyal base with the mobile-first approach. The customers can easily check the availability of stock of any product in the nearest stores, purchase it online and pick up from the stores without paying any shipping charges.
“Our customers are young, mobile and know what they want, whether that is fashion or flexibility. We developed this mobile-first offering with our customers in mind and they have loved the ease of buying and trying clothes across channels.” – Mark Chrystal, Chief Analytics Officer, rue21
The retailer has joined a growing group of retailers that are eager to match the heightened expectations of today’s shoppers and save on the delivery costs. The collaboration involved the e-commerce team from rue21 and the digital commerce team from Mastek.
Moreover, the project involved website design, implementation of the BOPIS program , an Order Management System (OMS) selection as well as integration with the e-commerce system and customer service tools. Also the design and custom solutions met the requirements of brand’s e-commerce and store operations team including real-time reporting along with the custom dashboards.
“The phased approach allows us to offer an exceptional customer experience that exposes the information our customers need at the time they need, regardless of channel.” – Carl Abel, Senior Director of Applications , rue21
“We welcome the opportunity to work with clients, such as rue21, who lead the industry with innovative thinking and an unwavering focus on the customer experience. From strategy and design to delivery and measurement, this project exemplifies exceptional commerce.” – Mithun Shenoy, Director of Technology, Mastek
It is worth noting that the rollout started in January and is expected to be completed by the end of March.