Rare Sense, a venture-backed tech firm specialising in AI, has unveiled an AI tool revolutionising fashion photography. This tech enables fashion brands to produce high-end photoshoots for real-world fashion items using Artificial Intelligence. Brands can transition from a handful of clothing item photos to intricate photoshoots within minutes, eliminating the need for elaborate, time-consuming, and costly traditional photoshoots.
Conventionally, fashion brands allocate substantial resources to complex photoshoots, involving models, makeup artists, locations, photographers, equipment, and extensive post-production. These shoots can span weeks to months, straining time and finances. Rare Sense’s AI offers customisation options, previously unattainable in conventional shoots. Furthermore, it aligns with the industry’s sustainability trend by reducing the demand for physical resources.
Sophia Pervez, Rare Sense’s Chief Sales Officer, highlights the tool’s impact on fashion photography, providing creative freedom while circumventing logistical challenges and costs. The AI facilitates:
Unprecedented Creative Control: Empowering creative directors to customise models, poses, lighting, and locations, transcending traditional limitations.
Cost-Efficiency: Slashing product photography expenses by up to 90 per cent, eliminating costly elements like models and locations.
Time Optimisation: Rapidly generating stunning photoshoots, in contrast to the prolonged timelines of conventional methods, expediting marketing campaigns.
Rare Sense currently offers a concierge AI service for fashion brands, catering to campaign shoots, lookbooks, editorials, and social media visuals. It aims to introduce AI assistants enabling brands to autonomously create photoshoots, moving toward a ‘text-to-photoshoot’ service. Operating across nine countries, the company collaborates with 50+ fashion brands, influencers, and gaming apps.
Nevertheless, Rare Sense faces growing competition in fashion photography, notably from Botika, Picaai, and Blend AI Studio. These platforms leverage Generative AI to transform product photos into professional fashion shots, allowing easy creation of realistic AI images and professional product photo designs, challenging Rare Sense’s innovation in the industry.
