American clothing brand Rag & Bone, has launched its new transactional website for Australian customers. This strategic move towards opening digital doors signals the brand’s expansion plans and the e-commerce site is set to feature their clothing range for Australian buyers.
The online e-commerce platforms aim to enhance the shopping experience of the buyers with features related to personalisation, easy navigation, accessibility and doorstep delivery options.
Signal Brands Australia MD, Paul Smith, the present local distributor company of Rag & Bone in Australia, has said that the brand is actively expanding in the country and the new e-commerce edition helps the brand deliver a ‘personalised seamless end-to-end shopping experience’ to their customers.
The new online retail comes after the brand’s successful Sydney store operations. The Sydney store features products including menswear and womenswear collections ranging from jackets, denim, outerwear, accessories, and footwear.
Early in 2024, Guess Inc. and WHP Global acquired the brand and while both companies shared ownership of Rag & Bone’s intellectual property, Guess managed the operations of it.
