Odd Concepts, a Seoul-based AI-based fashion tech company, has introduced StyleCrush!
And with StyleCrush comes an AI style discovery platform that allows customers to get style inspiration and purchase the product online.
The platform allows customers to browse for different styles based on their tastes in a digital album, with AI then helping the shoppers to search for such products online and buy them.
The customers can easily upload the style image they like or even paste the link in the platform. The AI system then searches for similar products online and gives customers the sources where they can buy the product easily.
As per a media statement by Odd Concepts, the platform can also be used for shopping accessories like bags and shoes.
To increase the variety of fashion styles for the customers, Odd Concepts is collaborating with Suggesty and Sta1 of Korea, as well as Qoo10, the largest shopping mall in Singapore.
As a part of this collaboration, Suggesty, an online marketplace that sells AI-curated Korean designer brands, will be sharing its database and apparels with StyleCrush. Sta1, on the other hand, is the largest Korean fashion platform, which has around 6,000 brands and 1 million products.
Furthermore, it will also expand its partnership with fashion and apparel e-commerce companies in Singapore and ASEAN to help customers discover a greater variety of fashion styles.
Bharat Tex Special Report 2026 
