Equestrian and leisure brand Mochara has joined forces with influencer Billie Shepherd in an exciting partnership, powered by cutting-edge technology provided by Stored.
By harnessing the capabilities of Stored’s innovative payment solution, Shepherd is able to curate her handpicked selection of Mochara’s products through a single link, providing her impressive following of 2.6 million direct access to a quick and efficient two-tap checkout process.
This approach recognises the evolving digital landscape where consumers are exposed to brands through a multitude of avenues, yet the shopping process itself has remained somewhat stagnant.
Danny Howe, Co-Founder at Stored states “We’re entering an era where consumers interact with brands in an array of ways, but the shopping journey hasn’t quite kept pace,” Howe stated. “Through our collaboration with Mochara and Billie Shepherd, we’re enabling brands and creators to craft shopping experiences that are more closely aligned with the modern consumer’s path to purchase. The transformative impact of Stored on the brand-creator-consumer relationship is truly exciting, and we anticipate it will also streamline other disjointed shopping encounters in the future.”
As part of this groundbreaking partnership, Shepherd has committed to endorsing Mochara’s products via her influential Instagram channel, expanding the reach of the brand to her engaged audience.
Stored not only provides a dynamic platform for this innovative partnership but also furnishes real-time performance insights to both brands and creators. This real-time feedback mechanism reduces reliance on the conventional use of affiliate links and third-party cookies, resulting in a more reliable and data-driven approach to measuring campaign success and optimizing ongoing collaborations.
