Lone Design Club, the retail disrupter championing independent designers, has rolled-out a digital shopfront in Wales, UK aiming to bridge the gap between the online and offline retail.

The Phygital window will allow the shoppers to window shop using QR codes.

The service available until 12 October will allow shoppers to browse the best in Welsh and UK sustainable fashion.

Using the QR code, the shoppers will be fully operational around the clock, meaning that shoppers can browse a collection of independent, sustainable and ethical retailers from the arcade, other stores and online to purchase items.

Moreover, the window will also show events and activities available at Lone Design Club Digital web store and also offer digital experience, workshops, beauty events and tutorials.

Rebecca Morter, CEO, Lone Design Club, says “Here at Lone Design Club, we’re all about community and love creating spaces for smaller brands to access prime locations and bring consumers a taste of the innovation that’s happening within the sustainable sector.”

The Lone Design Club also launched its first shoppable window on South Molton Street in London over the summer.