Liketoknow.it, an influencer-driven shopping app, has released an update of video shopping in its app that will allow the consumers to shop directly from the videos.
The new feature will now make the videos visible in consumers’ ‘following feeds’, on influencers’ profiles, categorised within discovery sections of the app, and indexed in search.
Moreover, the performance data and analytics of these shopping videos will be made immediately available in RewardStyle’s (Liketoknow.it’s parent company) free influencer marketing management dashboard.
The shopping video currently integrates around 5,000 retailers for making millions of products in various categories including fashion, home, beauty, fitness shoppable by the consumers and commissionable for LTK influencers.
A few of these partnered brands include Walmart, Target, Nike, Lululemon, Net-a-Porter, Chanel, Gucci and Saint Laurent.
The company made a business of selling around US $ 500 million worth products through Liketoknow.it in the first half of 2020 and RewardStyle expects US $ 2.5 billion in retail sales this year.
The LTK shopping videos intend to bring confidence to the purchase through better understanding of the products, origin, quality, selection and its use.
“Our mission is to empower influencers to be as financially successful as possible. The expansion of our fastest growing product, the Liketoknow.it app, will multiply the opportunity for influencers around the world,” said Amber Venz Box, Co-founder and President of RewardStyle and Liketoknow.it.
