Klarna, the provider of global payment and shopping services, has collaborated with Bambuser’s proprietary Live Video Shopping technology for the launch of Livestyle – a live fashion show.
This Live Video Shopping feature will be integrated into the Klarna app.
This step has expanded the company’s capabilities from providing payment services to completely taking over the entire shopping experience.
“Live shopping is sometimes described as a TV shop in budget format, but Livestyle can rather be described as a TV shop with extra everything. Sweden as a market was quick to catch up on live shopping, but so far we have only seen the beginning of this phenomenon. I think it will continue to be a big trend next year as well, but in a more refined form,” said Emilia de Poret, Fashion Director at Klarna.
Livestyle’s major focus will be on the inspiring content that adds value and engages viewers unlike the other live shopping events that majorly focus on sales and promotion.
The show will be released every week and will be led by Roshi Hoss the influencer and PR personality and Sara Biderman, the star stylist.
Several interesting guests and fashion experts will be visiting the event.
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