Heuritech, a trend forecasting company for the fashion and luxury, has announced its exclusive partnership with Pantone, a colour tool for graphic design, to leverage the use of artificial intelligence to bring the latest colour to the fashion industry.
The collaboration will offer the fashion brands with exclusive insights of colours that would help them stay up to date with colour trends.
Moreover, a latest moodboard platform is also available that would help the designers with creativity and visually explore colours with Pantone colour codes and Heuritech’s image recognition technology.
Heuritech customers will also be given an exclusive 15 per cent discount by Pantone, which is available on request by e-mail with customer’s key account manager.
“We met Pantone in early 2020, and our partnership made immediate sense to us: bridging the gap between our image recognition technology and physical products through this unique partnership which we are very proud to sign today. The Pantone and Heuritech teams will be working hand in hand to deliver key insights on colours for merchandising and design,” said Célia Poncelin, Chief Marketing Officer, Heuritech.
The amalgamation of the two experts in colour and artificial intelligence will enable quantify the volume of colours seen among consumers and influencers, as well as its adoption.
Heuritech created state-of-the-art colour detection capabilities of the lifestyle pictures to create the possible true colours with each minute detail that would fit the need of the fashion brands.
“We are very excited to announce our partnership with Heuritech, leveraging the synergy to bring the latest insights on colour trends for the fashion industry. We see this relationship as the perfect combination of art and science, colours and technology,” shared Deepali Agarwal, Head of EMEA Marketing for Pantone.
Heuritech launched in 2013 uses image recognition technology to analyse 3 million images, videos of the social media to recognise more than 2,000 fashion details like colour, texture, pattern, prints, etc.
The data helps the fashion brands stay up to date with the upcoming trends of the market.
Pantone launched a Pantone Matching System in 1963 and since then has become one common language of colour for many industries. The tool is used by almost 10 million designers and manufacturers.
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