FibreTrace – an Australian textile traceability firm – has received a European patent for its “Photon Marker System in Fibre Material” that aims at giving brands full transparency and traceability of their textiles.
FibreTrace’s key technology is to embedding a natural, non-toxic and scannable luminescent pigment into any natural, man-made or synthetic fibre.
According to the company, these embedded pigments can be read and tracked at every stage of the supply chain with the use of a device that scans and reads the brands’ individual signature created in the luminescent pigment.
“It’s encouraging to see the rapid pace at which the global fashion and interiors industries are moving towards complete transparent and traceable solutions,” said Danielle Statham, Co-founder, FibreTrace, adding, “Finalising the European patent for FibreTrace is recognition for the hard work, research and development of our team which provides brands and manufacturers full confidence in the origin of fibre and integrity in their claims.”
It’s worth mentioning here that the European patent follows the US patent of the technology, which was awarded to FibreTrace back in April 2019.
FibreTrace has already worked with an Aussie brand Nobody Denim in 2020 to create a capsule collection of completely traceable garments. The end-consumers were able to scan the Nobody Denim swing tickets and follow the journey of the garments, giving them complete transparency into the supply chain.
Commenting on the development, Shannon Mercer, CEO, FibreTrace, asserted, “The technology gives consumers the clearest picture of the garment’s supply chain and its social and environmental impact. Consumers want the ability to make informed choices when it comes to their purchases.”