Sportswear brand Adidas has opened up a digital pop-up store on the metaverse gaming universe Roblox, carrying officially licensed digital clothing and bespoke outfits for the platform.
The Adidas pop-ups will show up across a number of Roblox activities, such as Ultimate Ragdoll Playground, Seaboard City, Theme Park HeideLand, Princess Dress Up Obby, Cotton Obby!, and Noob Train.
They’ll be showcasing a wide variety of digital clothing and accessories that draw inspiration from the sportswear brand’s actual SS24 line, which includes their firebird tracksuits.
In conjunction with the launch, Adidas and renowned Roblox developer Rush Bogin (Rush X) have collaborated to create a selection of unique, limited-edition items that will be distributed among the first 10,000 buyers on a first-come, first-served basis.
The cost of the Adidas x Rush X packs will vary from 85 to 500 Robux after their original release. Adidas Oversized Trefoil Cross-Body Bag, Trefoil Crown with Halo, and Black Hair with Beanie Headphones are among the digital products that will be included in the packs.
According to Adidas, there will be weekly new drops in December for both the Adidas and the Adidas x Rush X partnership items, in addition to extra designs.
