Petit Bateau chooses Lectra Fashion PLM

Lectra recently deployed Lectra Fashion PLM at Petit Bateau. The brand is active in over 60 countries and designs, produces and markets clothing, underclothing and pyjamas for babies, children and adults. Petit Bateau has adopted the PLM to accelerate product development cycles and reduce lead times along with the aim of preserving its know-how, an essential aspect of its DNA, while expanding activities internationally. “The time spent on product development slows down our growth today. Lectra Fashion PLM offers more flexibility and agility and thus allows our teams to be more reactive,” says Nathalie Lempereur, Collection Director at Petit Bateau. “We have complex information systems and numerous databases that are managed by different contributors to the garment design process. We needed tools that were plugged in a platform to reduce time to market,” states Anouck Olry, Organization Development & Corporate Social Responsibility at Petit Bateau. Lectra Fashion PLM will enable Petit Bateau to work from a unique, consistent and live set of information shared by all departments.