Amidst all the chaos and uncertainties, 2021 is seeing more designers come out and use digital technologies – developing designing and colour sensibilities seems to be the new favourite.
The Kornit Fashion Week Tel Aviv 2021, which concluded recently, was all about local designers who were invited to make exquisite collections using Kornit’s on-demand, sustainable production technologies.
Victor Bellaish, one of the most renowned fashion bigwigs from Israel, impressed all with his collection Sign of the Times (homage to Prince), which was a perfect blend of styles and textures.
Victor, using Kornit’s direct-to-fabric printers, recreated traditional manufacturing methods that allowed him to plan designs as per the cut of the fabrics.
Starting his career with Roberto Cavalli, an elated Victor said that it allowed him to return to the ‘world of colour’ and dream without boundaries.
Like Victor, Lara Rosnovsky – a multidisciplinary artist and lecturer – too stood out with her acclaimed collection BlessUs.
Using a central motif of an androgynous flower, the collection – which talks of life and hope – brings back sense of iconic beauty.
It also symbolised the need for sustainability in fashion.
Notably, Lara, who never uses Black in her designs, managed to create a dream world of symmetric patterns, all based on one shape of the flower – and all by using Kornit’s direct-to-fabric technologies.
More on this Lara says that in these tough times, on-demand production is not only sustainable, but the only thing that helps her to prepare her collection in 1 week and participate in fashion week.
Celebrating its 10th anniversary, Kornit Fashion Week Tel Aviv 2021 focused on the collaboration between technology and fashion to drive sustainability practices across the entire fashion industry.
Founded in 2002, Kornit Digital is an Israeli-American manufacturing company that’s known for making high-speed industrial inkjet printers and pigmented ink and chemical products for garment and textile as well as home goods sector. It generated US $ 179.9 million in 2019.