JACK, the Chinese sewing machinery brand which has carved a niche for itself in the global market, recently went in for a rebranding activity and unveiled its new logo at a mega event, held in Linhai, China, which hosted 160 JACK distributors from over 50 countries.
The new logo, designed keeping in mind JACK’s journey through the years, communicates the idea of youth, energy and customer-orientation. The new logo looks beautiful and fresh, while carrying the continuity of the logo with an uncanny familiarity, ‘like an old friend earning a brand-new suit’ a statement released by the company states. At present, the new logo is only used on A4 (the first speaking computerized lockstitch in the world, which was launched at CISMA). As for other kinds of products, the new logo will be used on the upgraded products.
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With a new upgrade, JACK has set its sight on building new relationships while bringing for its existing customers a brand-new experience. The new logo has been developed in collaboration with TEAMS Shanghai – the Shanghai arm of a German design company.
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Headquartered at Taizhou, Zhejiang, JACK was established in 1995.The plant takes up the area of more than 400 Mu (about270,000 square metre),and has more than 3000 employees, with total asset of more than 1.5 billion Yuan. The product marketing network of the company covers more than 30 provinces, cities and autonomous regions domestically; and reached across more than 100 countries and regions around the world.
