Continuing the momentum gained by IMA Spa back in Dec. ’20 with the launch of its first digital event, the company is now focusing on giving a direction to its digital journey with a series of seminars that will focus on the main sectors in which IMA operates.
The webinars are designed not just for its customers and collaborators, but also and above all for those who have not yet taken a step towards automation.
With the same aim, IMA Spa has successfully kicked off its webinar series with the first webinar ‘Fashion Woman’ on 26 March. The webinar talked about women’s fashion, which is touted as a complex segment, ranging from the highest quality production to fast fashion.
The webinar saw a good number of participants all around the world and included esteemed customers of IMA as well as potential clients in the fashion and textile sector.
Starting the webinar, Mirella Sardini, President, IMA Spa, commented on her company’s approach towards digitisation, “R&D has always been in our DNA and, in fact, the processes we talk so much about today – digitalisation and Industry 4.0 – are concepts that IMA has been pursuing for many years, long before this pandemic. The starting point in this direction was easily identifiable in the year 2013 when IMA, for the first time as a world premiere at a trade fair, presented the first spreader, model Phoenix 890, equipped with digital technology, with all the advantages that came with it,” adding, “After all, any investment that is conscious, modern and sustainable cannot now ignore these two fundamental concepts.”
Mirella underlined two aspects –She personally wanted to involve IMA’s most important partners in this webinar series, so for each event there will be the testimony of one of the company’s customers who can describe and recount their working experience in the sector better than them, while at the same time expressing their opinion on the quality of the technological solutions they use.
“The other aspect is that regardless of the technological partner that is chosen, and therefore regardless of the brand, we will discuss and deepen some interesting issues, regardless of all those who are in the industry,” informed Mirella.
Resonating the same, IMA’s customerSler Srl – that produces for some of the most important Italian brands in the women’s fashion industry – presented a case study. “For someone like me, producing women’s clothing mainly, IMA’s technology has helped a lot with the versatility of its machinery. We can always process all types of fabrics and therefore complete the production chain with a desired look.In recent years, there has been an evolution of work and thanks to IMA technology we have been able to cut anything and last but not least TNT for sanitary material that in this period of crisis of the world economy has given us the opportunity to work anyway,” shared Salvatore Manna, Co-founder and Production Manager, Sler Srl.
The webinar also demonstrated how IMA’s Maxima CAD software works which is the complete suite of programmes, designed to meet the needs of every modelling office and consists of 4 applications: Design, Pattern editor for the creation and modification of the models; Marker and automatic nesting for the optimal arrangement of the pieces; and MTM for the management of tailor-made solutions and Network, which makes the creation of the plots to be sent to the cutting room totally automatic.
The webinar concluded with another testimonial of IMA’s customer – Gokaldas Exports Ltd. (India), which is a renowned manufacturing giant producing primarily women’s garments.
The next webinar will be held in the end of May, the theme of which will be announced in coming weeks by IMA.