Lectra, the French cutting room solutions provider for the fashion industry, recently held a fashion event titled ‘Fashion Goes Digital’ at its International Advanced Technology Center (IATC) in Bordeaux-Cestas, France.
With a specific focus on Digitalisation, the event witnessed the launch of the company’s latest Industry 4.0 Cutting Room solution in the presence of more than 100 industry stakeholders.
Lectra’s brand new, fully-automated cutting room solution empowers its customers to be ahead in the digital race by using Industry 4.0 principles. The latest technology provides greater agility, throughput, cost-efficiency and, in particular, scalability to manufacturers in order to respond seamlessly to small batches of orders and shorter lead times.
Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra avers that Industry 4.0 and Digitalisation are the key part of the company’s strategy and “our latest cutting room 4.0 shows that we are not just talking about the future of fashion anymore, we are living in it right now as we speak.”
Among the participants, Waruna Tennakoon, General Manager of Group Cutting, Brandix, and Ajith Perera General Manager of Mathliya Plant, MAS Kreeda were also present at the event.
Backing the latest cutting room by Lectra, Ajith feels that digital revolution has propelled consumers to be very specific in their demands which in turn requires manufacturers to be extremely agile. Smaller volume orders will find more space in the manufacturing units with such solutions in place.
Markedly, Treize Roches Couture, a high-end French womenswear manufacturer, is one of the first companies to adopt Lectra’s new cutting room solution. The deployment has helped the manufacturer to speed up its processes and shorten the time to market.
Jean-Yves Collet, CEO of the company shares the reason of moving towards Industry 4.0 cutting room: “This will allow us, in the preparatory stages to automate the processes as much as possible and improve quality, productivity and training time.”
Another aspect that emerged from the event was that fashion companies need Industry 4.0 technology and support in order to be more precise in meeting the evolving needs of their digital-savvy consumers. At the event, Nick Chiarelli, Client Partner of Foresight Factory, shed light on the new business opportunities in fashion; Nora Kühner, Founder of Nora Kühner Fashion Design Consulting, used her designer perspective to decode the digital future of product development; and Fabrizio Fantini, Founder of Evo Pricing, showed participants how machine learning could help fashion companies predict consumer demand and avoid waste.
Stressing on the future challenges and trends in fashion and luxury, the trend now is to use analytics to drive the entire production process, the event highlighted.
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