Denim is perhaps the most versatile fabric in the world.DemcoVina, Vietnam run by an expert Tunisian management team under theleadership of ElkefYassine, as CEO prides itself in being one of the market leaders in jeans, capable of handlinghighly complex production and finishes/washes whilst retaining environmentally-friendly standards. Realizing theimportance of collaborating to grow, the original owner of DemcoVina sold the company to Hong Kong-basedRoyal Spirit Group, a global trading and sourcing company with its own brands and manufacturing units in 2014,this added further edge to the company, as a leader in premium jeans. In conversation with Team AO,Yassine shares the strategy behind the success. The willingness to reinvent and move with the times is perhaps the ‘growth mantra’ of Coats plc, the world’s leading industrial thread and consumer textile crafts business, whose legacy now runs for over 250 years. Celebrating 25 years of its operations in Vietnam, Bill Watson, Managing Director, Coats PhongPhu, Vietnam, believes that the future of the apparel business is here in Vietnam. Besides the above, the news under ‘Vietnam & Beyond’, the ‘Tech Management’, ‘Fashion Trends’ and ‘Export Statistics’ make the magazine an interesting read.