April 2021

It has been a year since the world and how people used to function changed as we knew it and countries went on a complete and then partial lockdown, in order to contain the spread of Covid-19 pandemic. Athleisure, as a category, was already accelerating during the pre-Covid days and now, owing to ‘Work From Home’ as also the fitness needs of the consumers, the segment is witnessing significant acceleration. Now when the world is gearing up to return to this New Normal wherein consumers are still sceptical about stepping out and the overall consumer behaviour has changed, key categories like athleisure, loungewear, etc., are coming to the Forefront. Read more about the trend in the current issue of AOI.

H&M, the world’s second-biggest fashion retailer, has around 174 vendors in India. In discussion with Apparel Online India (AOI), various vendors shared that currently H&M’s orders are almost 25 per cent less and some of them believe that in the future, H&M apparel sourcing will reduce from India. Despite the uncertainties’ companies across India have started expansion programmes, investing in new ventures and they are having expectations to do well in the coming years. Read about all this and more in the latest issue of AO.