Gap is expanding into newer realms by tapping a collection exclusively crafted for Gen Z girls – “made for a generation majorly plugged into the planet.”
According to a recent report released by Piper Sandler Companies, Gen Z consumers contribute US $ 830 billion to US retail sales alone, on a yearly basis.
Dubbed ‘Gap Teen’, the collection underscores sustainability and incorporates denim in a big way. Built on the concept of ‘save water and reduce waste’, the collection offers pieces such as hoodies, denim jackets, shorts, jeans, tops, skirts and more.
Details such as blue and white tie-dye and distressed effects dominate the collection.
Certain pieces in the collection are made using 100 per cent organically grown cotton and Lenzing EcoVero – a sustainable fibre made using pulp from renewable wood sources.
Other fabrics deploy Gap’s ‘Washwell Program’ which utilises at least 20 per cent less water consumption than conventional washing methods.
Furthermore, many items from the Gap Teen collection are manufactured in a factory that runs the Gap Inc. P.A.C.E. (Personal Advancement & Career Enhancement) programme – an educational programme that helps women workers learn and develop new skills.
Priced at US $ 16.95 for a tank top to US $ 64.95 for a denim jacket, the collection is available in teen sizes ranging between 8 and 16, and is currently available for purchase on the brand’s website www.gap.com.