Copenhagen Fashion Week, which is set to start with a digital show on 10 August, has unveiled a new digital format CPHFW72H, created to stream the season’s talks, shows and events over 72 hours.
The fashion week is set in a hybrid format with 32 physical and digital presentations and shows from top-notch designers including Ganni, Holzweiler and Rixo, and Stine Goya among others.
Swedish brand Whyred will be inaugurating the CPHFW72H with the first digital presentation and Henrik Vibskov will officially close the show on 12 August with a physical presentation.
All presentations, no matter the format, can be accessed through copenhagenfashionweek.com. Due to the ‘no rules dictating show format’ of the organisers, creators have gone ahead with pre-produced elements and live presentations like adapted runway shows, films, exhibitions, and installations.
In addition, the organisers have made sure that the shows will be in compliance with COVID-19 health and safety guidelines which have been issued to each participating brand and label.
To place a focus on all the shows, not just the physical live moments, and to make up for the absence of several eminent international editors and buyers, each designer on the schedule will engage in a live interview directly following their show.
There is also the ‘Small Talk – Big Conversation’ event that will cover sustainability, emerging designers, representation in fashion, activism, the business of reselling, and the journey of Stine Goya.