Novak Djokovic, the World No. 1 in tennis, and his spouse Jelena have introduced the ‘Pure Happiness’ collection, a line of clothing designed to commemorate Djokovic’s remarkable achievements. The proceeds from the sale of these garments will be directed towards funding the Novak Djokovic Foundation’s various projects.
Djokovic recently secured his 24th Grand Slam title by defeating Daniil Medvedev in straight sets during the 2023 US Open final.
In the wake of Djokovic’s historic win, Jelena revealed the ‘Pure Happiness’ apparel collection on social media. This collection aims to pay tribute to Djokovic’s accomplishments from the perspective of children who resonate with the foundation’s motto: DREAM (dedication, responsibility, education, attitude, and motivation).
Jelena, the co-founder and CEO of the Novak Djokovic Foundation, also announced that all proceeds from the sale of these clothing items will be dedicated to funding the foundation’s various projects.
In her Instagram post, Jelena captioned the announcement, saying, “We have launched a new collection at @novakfoundation online shop called ‘Pure Happiness’ to celebrate Novak’s achievements through the eyes of children who dream. Needless to say, it all goes towards funding our projects.”