The Indian kidswear market is undergoing a transformative shift, reflecting the evolving aspirations of today’s parents and the vibrant energy of modern childhood. Parents of this generation have deeply invested in seeking clothing that not only looks good but also aligns with their core values of comfort, quality and sustainability. As kids become more vocal about their preferences, the need for clothing that mirrors their individuality and adventurous spirit has also surged. Addressing these changing dynamics, brands are stepping up to redefine kidswear, blending style with functionality. The market now offers designs that celebrate childhood in its truest form— playful, colourful and brimming with joy. From ethnicwear that retains cultural authenticity to contemporary styles with minimalistic aesthetics, kidswear today caters to a wide range of tastes and occasions.
Sustainability, comfort and safety have emerged as key trends driving innovation. Brands are focusing on natural fabrics, ergonomic designs and eco-conscious practices to meet the dual demands of style and responsibility. Moreover, the rise of personalised fashion, gender-neutral designs and seasonal collections underscores how the industry is keeping pace with global trends. Indian kidswear is no longer an afterthought— it’s a booming segment, empowering children and parents with every stitch and detail. We have rounded up here seven standout kidswear labels to watch that are making an impact on the Indian kidswear industry.
DULAAR
Rooted in the profound emotion of adoration that the word ‘Dulaar’ signifies, this homegrown kidswear brand aims to capture tender feelings through meticulously crafted clothing and toys. Every product from Dulaar tells a story— a heartfelt tribute to love, comfort and the purity of childhood.
As a slow fashion brand, Dulaar emphasises a natural and organic approach to fashion that blends Indian traditional influences with Scandinavian minimalism to create timeless, unique designs. The fabrics are carefully sourced, free from harsh chemicals and selected for their softness to ensure the utmost comfort for little ones. Dulaar’s commitment to reusability and sustainability shines through in every detail, offering premium quality materials that are as gentle on the planet as they are on children. The brand’s product range extends beyond clothing to include 100% plastic-free toys, made with high-quality wood and yarn. Designed with both style and conscience, these toys and garments are crafted to inspire early values of sustainability and conscious living, proving that it’s never too early to nurture good habits in the next generation.
Jasmine And Alaia
Launched in 2020, Jasmine and Alaia has quickly carved a niche for itself in the booming luxury kidswear segment by offering a seamless blend of sophistication, comfort and sustainability. The brand, founded by dynamic entrepreneur and couture connoisseur Jasmine Kapany Bhatia, emerged from a personal journey of discovery inspired by her daughter Alaia’s first birthday and a notable gap in the Indian market for stylish and unique children’s clothing.
Jasmine and Alaia specialises in handcrafted, high-quality apparel and accessories for children, with a focus on contemporary, aesthetically detailed designs. Guided by the principles of class, comfort and quality, the brand aims to create standout pieces that are intricate, trendy and non-conformist. Whether that be via delicate embellishments, playful ruffles or an overall whimsical flair, each creation promises to turn heads.
Rooted in a robust background in the garment industry, Jasmine’s expertise ensures that every piece is meticulously crafted to meet the highest standards of customer satisfaction. The label’s dedication to producing sustainable and timeless designs makes it a go-to choice for parents seeking unique, magical outfits for their children.
Jasmine and Alaia is redefining the kidswear landscape by transforming everydaywear into something extraordinary, making the brand a notable contender in the luxury childrenswear market.
Early Sunday
With roots deeply embedded in family and craftsmanship, Early Sunday™ is a luxury kidswear label carrying a rich legacy that spans three generations. Established in 1956, the brand’s journey began with a boutique catering to India’s elite, high society and Bollywood clientele. Over the decades, Early Sunday honed its manufacturing expertise by collaborating with some of the world’s leading European luxury brands. Drawing from this heritage, the brand transitioned into childrenswear, offering heirloom-quality pieces that mirror timeless elegance and artistry. Early Sunday has pioneered a revolution in girlswear by crafting bespoke, made-to-order designs characterised by soft prints, delicate embroidery and exceptional attention to detail. Each piece is a result of collaboration with local textile suppliers and incorporates the brand’s eco-conscious ethos. The brand actively repurposes fabric scraps and unsold stock into lifestyle accessories, reflecting its commitment to sustainability.
The brand’s meticulous approach to design extends to its material selection, including silk, cotton, linen and wool, ensuring the highest level of quality for every garment.
Blending a storied history with modern sensibilities and sustainable practices, Early Sunday stands as a beacon of sophistication and responsibility in the Indian childrenswear market, making it a standout label for discerning parents seeking luxury and sustainability.
Tiber Taber
In a market largely untouched by innovation, Tiber Taber has risen as a force to reckon with in the Indian children’s ethnicwear segment. Founded in 2013 by best friends and co-creators Ridhima Goel and Dimpali Khattar, the brand was born out of a shared passion for creativity and a vision to make kids proud of their cultural heritage.
What started in a basement with a single tailor has blossomed into a vibrant, thriving label with a unique approach to playful yet ergonomic designs for children.
Tiber Taber takes on the challenge of creating ethnicwear for kids that balances charm with functionality. The duo believes kids should look like kids, not mini adults and this philosophy comes forth in their use of bright colours, quirky art and elements of Indian art forms and mythology. Their garments evoke nostalgia for parents while ensuring children are comfortable enough to play, jump and explore.
The brand’s strength lies in its research-driven approach to design. After studying over 100 kids across different age groups, Tiber Taber developed ergonomic, functional clothing tailored to children’s unique postures and movements. This thoughtful engineering ensures that their festivewear is free from the discomforts often associated with traditional ethnic garments, allowing children to focus on the joy of celebrations.
Today, Tiber Taber operates from a lively Noida-based studio near Delhi, which also houses their first showroom. Visitors can shop, meet the team and get a behind-the-scenes look at their creative space.
Li’l Diva
Founded by Gurbani – a parent, entrepreneur and creative visionary, Li’l Diva emerged from the belief that fashion can both adorn and empower, creating bold style statements for even the smallest personalities.
At the heart of Li’l Diva lies an unwavering dedication to blend elegance with playfulness in designs that reflect the boundless energy and innocence of childhood. From the signature Li’l Diva Toile print to intricate lace details and timeless silhouettes, each piece is thoughtfully crafted using elements that capture the unique essence of every child.
The brand understands that children are more than mini adults— they are vibrant individuals, each with their own sense of style and personality. Li’l Diva places comfort and quality at the core of its philosophy. Every stitch, fabric choice and embellishment is selected in a way that ensures the garments not only look good but also allow for the unrestrained joy of play, exploration and discovery. The pieces are crafted to complement the exuberance of childhood while letting little ones feel confident and free-spirited. Sustainability and ethical practices further define Li’l Diva’s ethos. The brand actively embraces conscious consumption, ensuring that every creation reflects a commitment to the environment and the communities involved in its production.
The Lush Affair
Homegrown kidswear brand The Lush Affair stands out for its commitment to high-quality materials and meticulous craftsmanship. Founded by Manya Kaya, the brand is synonymous with nostalgic designs that evoke a sense of timeless elegance. Each collection is a celebration of rich fabrics and intricate decorative details, embodying an ethos of ‘Proudly Made in India’ – a hallmark that underscores the brand’s roots and core values.
The Lush Affair aims to create garments that strike a delicate balance between elaborate glamour and playful charm. With signature details such as voluminous ruffles, oversized bows and twirl-worthy tulle, the brand crafts pieces designed to capture special moments in a child’s life while ensuring there’s a piece to match every personality.
The label thrives on delivering affordable luxury without compromising on uniqueness or customer satisfaction.
BEELITTLE
Founded in 2015 by three friends-turned-mothers, Beelittle has emerged as a trusted name in the Indian childrenswear and accessories market. Born from a deep concern for the safety and well-being of babies, the brand was established after extensive research into the harmful effects of chemicals, toxins and heat generated by clothing on a baby’s delicate skin.
Interestingly, Beelittle’s inception was inspired by the timeless wisdom of older generations, who preferred pre-washed cotton sarees to swaddle infants, ensuring comfort and safety. This insight became the foundation of the brand’s journey to creating sustainable and toxin-free products.
Headquartered in the knit city of India, Beelittle specialises in eco-friendly newborn and toddler clothing, bedding and accessories made from natural fibres like muslin and other organic materials. Aiming to provide economical yet premium kidswear products, the brand focuses on delivering comfort, sustainability and quality through customised designs and sizes tailored to a child’s growth and development stages.
Beelittle prides itself on a rigorous quality control process, ensuring only the finest products reach its customers. The brand’s vision to offer a toxin-free childhood has resonated with families who appreciate its dedication to innovation, sustainability and thoughtful design.
