Conceived in the heart of India and founded by Aprajita in 2023, 28 Moons is a ready-to-wear inclusive Indian fashion house that merges the luxury of Indian craftsmanship with sophisticated contemporary silhouettes which aim to represent a delicate balance between heritage and modernity.
Inspired by the rhythm of life which essentially is ‘A Timeless Voyage’, 28 Moons draws its inspiration from the enigmatic allure of the moon—a realm of fantasy where conventions are bent, allowing for a liberated and carefree expression of oneself. The label creates unpretentious clothing that celebrates the boundless dichotomy of existence. Committed to longevity— for both the products and the planet — the label is grounded in the time-honoured principles of durability, repairability, reusability and a reduced carbon footprint.
To support sustainability, 28 Moons offers a lifetime repairability warranty on its luxury textiles, including Pashmina. This warranty reflects the brand’s dedication to reusability and longevity, encouraging a more sustainable approach and a direct contribution to minimising environmental impact. “We are on a journey to reinvent what ‘craft’ means by envisioning new applications for fibres, fabrics and weaving techniques that have endured for centuries. The first in our series was – The Pashmina Edit,” Aprajita, Founder of 28 Moons, said.
Their latest collection features minimalist Pashmina jackets that are designed to be both ultra-lightweight and warm. Collaborating with skilled weavers in Kashmir, the brand ensures an authentic textile experience. Each jacket is precisely tailored and meticulously hand-sewn inside out using handmade Pashmina, with a luxurious silk lining. The combination of Pashmina on the exterior and the sumptuous silk interior provides a premium level of comfort and style, offering a truly refined experience for customers.
