Huntsman Textile Effects, the US based textile chemical products manufacturer and marketer, was recently awarded with the 2014 ICIS Innovation Awards for its revolutionary AVITERA® SE dyes in the new ‘Environment or Sustainability’ category. Calling it a dye that not only recognizes but addresses the major issue of water use, ICIS, a petrochemical market information provider, has reaffirmed Huntsman Textile Effects’ role in helping to lead this change with a focus on innovation that meets real industry need. AVITERA® SE is a poly-reactive dyes that reduces water consumption, energy consumption and CO2 production by up to 50 per cent, salt consumption by 20 per cent and cycle time by 25 per cent.
