
A relatively new venture, Singapore based enfantenfant.com with its parent company in France, which specializes in baby clothing, is looking for organic suppliers in India. Its Account Executive Blix Wong was recently in Tirupur for the same. “We have a strong network in South East Asia primarily Singapore, Malaysia, Thailand, Taiwan and Brunei and more than 200 good retailers are associated with us,” informed Wong. Talking to the Apparel Online team in Tirupur recently, she stressed the importance of organic clothing in babies wear. “We believe that organic products will be more in demand with each passing day and so we are looking to develop good vendors who can meet our increased demand,” said Wong.
Earlier the company was sourcing its organic cotton requirements from Turkey, but with the country becoming expensive, enfantenfant.com is now exploring India as a viable option. Tirupur being the hub for organic baby wear, Wong is busy meeting vendors for her requirements. “Basically our collections per style are around 2,000 to 3,000 pieces and we work on many collections at the same time. Our target is to make organic affordable for everyone,” said Wong. Besides selling through leading retail formats, the company is also selling its collections online.