According to a latest report, ‘US Market Study on Men’s Underwear and Women’s Lingerie: Driven by Proliferation of Modern Retail Format and Online Store during the Forecast Period’ by Persistence Market Research, the US men’s underwear market is estimated at US $ 3,236.4 million in 2015, and is expected to register a CAGR of 5.1 per cent over the forecast period 2015-21. On the other hand, the US women’s lingerie market revenue is anticipated to expand at a CAGR of 5.4 per cent from 2015 to 2021.
The report mentioned that US men’s underwear and women’s lingerie market will witness significant growth in the reporting period, owing to increased proliferation of modern retail formats such as supermarkets, discount stores, and pharmacy stores; rising personal income of US households; rising fashion consciousness, change in lifestyle, and rising awareness regarding health & fitness and personal hygiene among men and women in the country.
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On the other hand, high competition due to the presence of a relatively high number of global and local intimate apparel manufacturers is expected to be the major restraining factor for the growth of the US men’s underwear and women’s lingerie market during the forecast period.
As underscored in the report, the boxer brief segment is expected to remain dominant and is expected to hold a share of 34.9 per cent in volume terms by the end of 2021. Additionally, brassiere segment is predicted to register the highest CAGRs in terms of both value and volume in the above-mentioned period.
Bharat Tex Special Report 2026 
