NPD debuts novel wearables advisory service

As wearables are impacting so many markets – from fashion to sports to technology and others, the US-based consumer and retail tracking provider, The NPD Group launches its new wearables advisory service. Led by Eddie Hold, VP of NPD’s Connected Intelligence division, the service includes qualitative reports, consumer panel-based reporting, unique analysis from NPD’s leading industry experts and US point-of-sale data. NPD’s new business solutions for the wearables market include reports that will compile the view of the device landscape, tracking of key events as they occur, commentary on consumer adoption and use of these devices and the related applications, and a deep-dive market study.