The fun and frolic associated with the IPL (Indian Premier League) is already creating a buzz across the nation and Paragon Apparels, Noida famous for sportswear is again associating with two major teams of the tournament, Kolkata Knight Riders (KKR) and Royal Challengers Bangalore (RCB). Though the order size is not too big (15,000 pieces per team) but a great motivation for all staff and a major boost to the marketing image of the company, as it is something that gives them a proud feeling.
“Out of these 15,000 pieces for players, celebrities and teams’ top management, almost 1500 pieces are tailor made which is in fact critical, but from an operator to the management, it is a matter of pride when we see the cricket team wearing merchandise made by us,” said Sidharth Baid, Director of the company in conversation with Apparel Online. Paragon Apparels also helps in the design input and its merchandising and technical team focus minutely on the logo placements while fabric is polyester cool max-dry fit.
