George Zimmer, Founder, Men’s Wearhouse has offered a new concept that aims to play more in men’s eveningwear what Rent the Runway did for fancy dresses as he is launching Generation Tux, an online tuxedo and suit rental company. There are 17 different styles of house-brand tuxedos but customers can also add accessories, including shoes and cuff links.
Zimmer, a veteran said, “After 40 years of experience in the retail industry, I saw a need to create a platform that would place the customer at the centre of the rental process and make renting a tux or suit worry-free by bringing the experience directly to them – so they can look and feel their best during the best times of their lives. Customers demand a digital experience, so we created Generation Tux to change the way people wear and rent tuxedos.”
Earlier this year, Zimmer launched an online tailoring service, called zTailors, which he described as an Uber for tailors.
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