MUSA is ‘Made in the United States of America’ teaser to Spring 13 collection. Cultivated from skateboarding, art and the streets, MUSA embraces and exploits all American pop-culture, politics and propaganda with no cultural barriers. Created by 13 year skateboard industry veteran, Brian Jones, who’s led various marketing roles for brands like Altamont, Emerica, éS, Zero and Mystery, explains “This isn’t about creating false beliefs and bullshit hype graphics on T-shirts, MUSA is meant to bring attention to issues that plague and propel this great country and embraces the belief that things can be better with a voice of direction and awareness.”
