Whatever may be the market condition some buying houses are seeing tremendous growth and creating opportunities for export houses also. Claiming 300 per cent growth last year and working across the globe, ISQAA Sourcing, Gurgaon is expecting the same growth momentum even this year. Growth is in existing markets with some new buyers and in new products. Working in multi direction and willing to add 80 new suppliers in near future, Dhiraj Kapoor, the soft spoken CEO of the company told Apparel Online, “We are opening a new office in US within the next three months so we can coordinate closely with our clients there. It will help us to understand the market in a much better way, like we will observe fashion and prints minutely. On the other hand, we are also going to step into industrial apparel which is comparatively a new product category for us. These are going to be for UK and South Africa mainly and we are in touch with some suppliers of Kolkata and Ahmedabad.”
ISQAA Sourcing is already working with almost 100 factories in India. “Business in current scenario is not that easy as world is going through very tough financial and economic changes and where even good economies are taking utmost care in buying the “right price and right quantities,” says Dhiraj. He further adds, Competitive prices, audited factories setups, consistent quality and quick deliveries are the only parameters that can bring handsome business.”
[bleft]“Everyone is scared, even the buyers are. So the most important step in improving our market positioning is to look for opportunities in bringing values for clients and giving them some options in meeting their expectations.[/bleft]
Giving first priority to the quality Dhiraj shares his experience, “Actually we all need to understand that “cost to quality” is compromised when we are not audited 365 days. I have worked with many factories in improving the compliance standards and which eventually has increased their capacities by up to 30% and has also reduced their rejection rate to below 0.2%. Compliance is not only social… It is all about bringing the factories to a situation where it works on a process rather than by an individual or management. I always tell my factories, “Keep your corners clean.” The company is into sourcing of home furnishing, apparels and handicrafts.
