India is attempting to establish regulations in order to combat the threat of fake goods that imitate clothing, cosmetic, and apparel firms’ names and labels. The officials from the apparel, cosmetics, and clothing industries said they are prepared to exchange information on products that are counterfeit with the government in order to help with improved policymaking, said sources.
During their meeting with Consumer Affairs Secretary Rohit Kumar Singh, these organisations talked about monitoring the sale of phoney or counterfeit clothing and cosmetic products. According to insiders, the government is considering rules for adding QR codes to branded clothing and cosmetics to make it easier for consumers to identify them.
Between 25 per cent and 30 per cent of all products marketed in India were bogus, according to a joint report released in January 2024 by the Authentication Solution Providers Association (ASPA) and Credit Rating Information Services of India Limited (CRISIL). According to the survey, the fast-moving consumer goods (FMCG) and apparel industries are the ones where counterfeiting is most common.
Twelve Indian cities were included in the report: Bangalore, Hyderabad, Chennai, Jalandhar, Delhi, Agra, Jaipur, Patna, Indore, Ahmedabad, Kolkata, Mumbai, and Hyderabad. Additionally, it claimed that 27 per cent of consumers were ignorant that they had purchased counterfeit goods, while 31 per cent of consumers knowingly purchased phoney goods.
