Bonjour, one of the leading domestic brands and exporter of socks from India is going for expansion through backward integration. The company is investing Rupees five crore on this project and is planning to produce initially two tones of yarn per day.
It has added 30,000 square feet space to its existing unit in Greater Noida for this yarn production unit, which will be operational very soon.
Bonjour is one of the oldest socks manufacturing companies of India, which initiated its operations in 1988. Raj K. Jain, MD, Zonac Knitting Machines, Greater Noida, the manufacturers of the Bonjour brand told Apparel Online, “It is still difficult to get yarn as per our requirements and time schedules. We were unable to do expansion in socks manufacturing due to this barrier.
To overcome this issue we initiate our own yarn-manufacturing unit. We will produce special processed yarn including Lycra covered yarn here.
” The company, expecting turnover of Rs. 50 crores this year, is also planning to double its socks manufacturing capacity in the next two years from the present capacity of 40,000 pairs per day. Enthusiastic about the future, Jain says, “There is tremendous growth in the domestic socks market and we are expecting to double our business in the coming years.”
