Alok Malhotra, former Hub Leader-Indian sub-continent for PVH, controlling the region from Dhaka, has joined as Director FFI Global (Fibres & Fabrics International Pvt. Ltd.), a Bangalore-based export house. The reasons could be many but the most apparent is that he is back home… to the city of Bangalore where he spent the longest period while heading Tommy Hilfiger’s office. In the meanwhile, Nitin Prasad, Director & Country Head, PVH India, is extending his role to look after the region.
FFI Global, owned by Anupam Kothari, is a state-of-the-art denim producing company that manufactures about 12 million pairs of jeans annually. The company was recently awarded the ‘Niryat Shree’ Gold Trophy for Best Exporter of the Year by the Federation of Indian Exporters Organisation. In 2013, Anupam Kothari signed up to invest in Marithé & François Girbaud, a French fashion label known for its jeans collection. By signing the agreement, FFI became the worldwide master licensee for Marithé & François Girbaud (excluding countries and products already under license). The agreement between the two companies is for 15-year duration.
Considered as a pioneer in denim, the Marithé & François Girbaud brand generates annual sales estimated at Euro 200 million and operates more than a dozen stores in France and Europe, it also has a presence in about 2,000 multi-brand outlets worldwide.
