
Renewcell, based in Stockholm, and TextileGenesis will establish a partnership for complete pulp-to-retail traceability of Circulose recycled fibres following industry trials.
Circulose, which may be used to make viscose, lyocell, modal, acetate, and other synthetic cellulosic fibres, is produced by Renewcell using a unique technique that breaks down and recycles cotton and other cellulosic textile waste, including old jeans and production scraps.
Renewcell will be able to share real-time digital traceability with its clients and supply chain partners by working with Bengaluru, India-based TextileGenesis.
To maintain a secure chain of custody for all supply chain operations, from raw materials to retail, the platform leverages digital tokens. Real-time shipments are captured by the company’s ‘fibre-forwards’ traceability, and its Fibercoins digital tokens validate the point of origin and do away with duplicate counting of sustainable resources. The supply chain partners’ transactions are verified by an AI engine.
Birla Cellulose, Eastman, and Lenzing are just a few of the fibre producers that TextileGenesis has partnered with.
“Since Renewcell was founded in 2012, we have been on a mission to create circularity in the fashion industry,” says Renewcell CEO Patrik Lundstrom.
“Traceability is fast becoming a key prerequisite for sustainable product offerings,” adds Amit Gautum, TextileGenesis founder and CEO.






