German sports giant Puma is embracing recycled materials with the launch of Re:Collection, a line of products for Sportstyle, Running & Training and Motorsport that are made with recycled cotton and polyester.
As a part of its Forever Better sustainability strategy, the new collection features pieces containing between 20 per cent and 100 per cent recycled materials.
Also, the waste from cutting has been used to reinforce the uppers of the lifestyle footwear, launched as part of the collection.
The offer, which launches for the autumn season, includes performance products for Running and Training such as the PWRFrame TR, a high-performance training shoe that’s engineered for forefoot support and features at least 30 per cent recycled material in the upper.
Meanwhile, also in the training category, the tights are made with at least 70 per cent recycled material but retain the performance characteristics such as the moisture-wicking properties of Puma’s DryCell tech.
Puma’s sustainability strategy has seen the sportswear giant setting ambitious targets for using materials from more sustainable sources and increasing the amount of recycled content in its products.
By 2025, 75 per cent of the polyester used in its clothing and accessories will come from recycled sources.
Bharat Tex Special Report 2026 
