Puma has joined the worldwide non-profits Textile Exchange and Leather Working Group’s Deforestation-Free Call to Action for Leather, which strives to establish fair, open, and deforestation-free leather supply chains.
Global non-profit groups Textile Exchange and Leather Working Group jointly launched the Deforestation-Free Call to Action for Leather last month in an effort to establish fair, open, and deforestation-free leather supply chains.
The cross-sector project seeks to persuade brands to stop ecosystem conversion and deforestation associated with the source of leather. By doing this, it aims to safeguard human rights, save carbon stocks to lessen climate change, and safeguard wildlife habitat and biodiversity.
According to Puma, all (100 per cent) of the leather it now sources comes from tanneries that are approved by the Leather Working Group. Puma presently tracks the upstream traceability performance of its LWG (Leather Working Group) medal-rated tanneries.
However, the company acknowledges that Suede, a byproduct of the full-grain leather industry, makes up half of the leather it uses. According to the article, the difficulty for Puma and the larger industry is that most suede tanneries use agents and middlemen in addition to direct tanneries to ensure a constant supply, making it challenging to have complete traceability at the level of cattle ranches.
In order to address the challenges and come up with solutions, Puma said it looks forward to working with the sector, its leather supply chain, Textile Exchange, and the Leather Working Group.
