To minimise the impact of COVID-19, corporate social responsibility (CSR) efforts of the Indian textile industry continue!

The Export Promotion Council for Handicrafts (EPCH) and Vision Spring India aim to provide clear and actionable steps for COVID-19 readiness and prevention in communities, both in urban and rural areas.

Both organisations worked with Gramin Vikas Seva Sansathan and conducted a structured and process-driven awareness and training through hygiene kit distribution in the craft cluster communities to prepare them for the safe resumption of their day-to-day activities.

Rakesh Kumar, Director General-EPCH, informed that under CSR initiative, EPCH distributed sanitisation kits to 16,500 households comprising artisans/weavers, their families and associated community members in the Barmer district of Rajasthan.

Together these organisations are working on a road map to counter COVID-19 self and safety guidelines in major craft clusters including 154 villages covering approximately 66,500 artisans and other locals by organising eye screening camps, distribution of protective eyewear’s along with face masks and sanitisation kit distribution.

Distribution of hygiene kits is an ongoing effort of the council to maintain and secure upliftment of artisans based in craft clusters and such distribution will ultimately support to promote the exports of handicrafts from the country.