Design studio INK has partnered with Gen Phoenix, a leading producer of sustainable recycled leather, to offer an exclusive glimpse into the creation of their innovative and eco-friendly leather.
Gen Phoenix raised US $ 18 million earlier this year to further its objective of developing premium and ecologically conscientious next-generation materials. Material Impact spearheaded the investment, which included involvement from industry leaders such as Dr. Martens, InMotion Ventures (the investment arm of Jaguar Land Rover), and Tapestry (the house of modern luxury lifestyle brands such as Coach, Stuart Weitzman, and Kate Spade).
The Gen Phoenix process repurposes leather waste, diverting it from landfills and transforming it into a sustainable, long-lasting material. Using only high-pressure water, this operation entails turning waste leather into fibres and entangling them around a high-performance core.
INK has recreated the tactile trip through Gen Phoenix’s manufacturing facilities by merging bespoke photography and CG motion design, highlighting the way from reclaimed leather to the greatest luxury goods.
David Macey, Co-Founder at INK, expressed pride in collaborating with Gen Phoenix to communicate their pioneering and sustainable leather recycling process.
