‘Understanding the customer’ is the first step for delivering unparalleled solutions. Business of an establishment may definitely help in building a brand, but a company’s reputation is ultimately built upon its unique endeavour to meet its customer’s requirements in the best possible way.
At Khoi Chi Hung Thread, ‘service’ is the final word. “Our objective is to give quality products to our customers, but it is our exceptionally good service that is continuously expanding our base of customers,” averred Pham Anh Tuan, Sales Director, Khoi Chi Hung Thread. Undoubtedly, the company is today one of the best thread suppliers in Vietnam.
Tuan admits that the experience that he has gained from Coats– his previous organisation – is unmatchable. With this first-rate experience, he has been able to help Khoi Chi Hung learn how to control the quality in production. To put it in his own words, “ I and most of the team members have worked in Coats before and learnt technical finesse, operating system and art of selling from there and this valuable knowledge is now helping our company in being the best.”
As it happens during the production planning of any industry, many times the manufacturers change the requirement span from 5 days to 3 days and sometimes even to 2 days. Khoi Chi Hung has been consistently fulfilling the planned as well as urgent requirements of its customers by supplying threads in the shortest possible time. Irrespective of whether the delivery needs to be made in a week or in two days, the company ensures that it is at the doorsteps of the customer.
With over 100 clients all across Vietnam, the company believes that its skilled product development team is instrumental in their ability to offer good services. The most important part has always been to select sewing thread and at Khoi Chi Hung, they pay attention to details especially while selecting materials and dyeing colours and also while ensuring that the right people are utilised for the right job — an aspect where most of the people go wrong most of the times.
“Some of the main threads we make are staple spun polyester (SSP), poly/poly corespun (PPC), continuous filament polyester (CFP) and texturised polyester (TXP),” said Tuan. The product development team at Khoi Chi Hung looks at these threads and then depending on the customer’s needs, the team makes different specifications like cotton, embroidery thread and so on.
Each garment manufacturing company may have special aberrations to use and only when a thread supplier has good availability of all the main threads can the customer be served better. Creating different variations for different customers is the most prized skill today and that is what Khoi Chi Hung is good at doing. “We know how to make one thread from another thread to satisfy the customer,” remarked a confident Tuan.
Though there are, at present, only three people in the product development team, yet the company is moving ahead with success keeping close to its ideology of hiring only those people with the right acumen for the type of job they are hired for.
The company has also been, of late, investing significantly on new machines and technologies to fasten the pace of development. The dyeing machines that are used at Khoi Chi Hung are highly advanced and match the best of the industry standards. This apart, the company continues investing in all modern machineries and equipment.
Tuan adds that strict product quality inspection is done by his quality assurance team to ensure the safety of thread, especially keeping children in mind. Similarly, the team also ensures that the dyes and the chemicals used by the company do not cause any harm to the users as well as to the environment.
So, what is that extra factor that makes Khoi Chi Hung stand out in this cut-throat competition?
“As I said, if we deliver excellent service with good quality at a competitive price, then our presence catches everyone’s attention and that is the reason we are today one of the best in the industry,” concluded Tuan, giving a satisfactory response and a reflection of confidence which is the mark of one already on the path of being the leader – a path treaded by Khoi Chi Hung Thread.