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Lanka’s Hirdaramani-owned LiCC Jeans on a mission to democratise denim for South Asia

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Sri Lanka-based LiCC, also known as ‘Long Island Clothing Company’, is targeting the new-age South Asian consumer with their denim products specially crafted for them, as revealed to Apparel Resources… And it doesn’t end here for the brand as it looks to venture into product categories like T-shirts and new regional markets.


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