Nanotex®, a Crypton company and leading fabric innovator providing nanotechnology-based textile enhancements to the apparel, home and commercial/residential interiors markets, has launched Nanotex® Durable Wear technology for apparel.
The patented Nanotex® Durable Wear technology is modified at the molecular level to resist wear and tear, and prolong cotton life by offering abrasion resistance and strength protection durability. It wicks moisture away from the body, eliminates dampness and chaffing in 100 per cent cotton apparel, while maintaining the additional comfort aspects of garments made from natural fibres.
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“We continually research on how to enhance fabrics in order to enable our brand partners to compete in the marketplace. We pushed our boundaries of ordinary fabric to reach new capabilities such as extending the life of the fabric to resist wear and tear from kids, hence the debut of Nanotex® Durable Wear with TARGET,” informs Randy Rubin, CEO, Nanotex. The newly introduced technology is being used in the new line of kids’ clothing of Cat & Jack, launched at Target, as it fits with the line’s Tough Cotton requirement to add wear resistance to cotton garments.
It may be mentioned here that other than TARGET, Nanotex brand partners include apparel retailers like GAP, Banana Republic, Macy’s, JCPenney, Gymboree, Cotton Incorporated, Dickies, Cabela’s, L.L. Bean, Burton, Under Armour, Ashworth, Nordstrom, Hanes, and QVC.
Also Read – Nanotex launches DRY INSIDE technology for cotton apparel
Earlier last month, Nanotex, in collaboration with Cotton Incorporated, the research and promotion company of U.C. cotton producers, announced Nanotex® Dry Inside technology for cotton apparels.
