Going online has become the need of the hour, and the latest label to jump on the bandwagon is Kaprapan!
The womenswear fashion brand offering Indo-western and western clothing, Kaprapan by designer Anaita Shah recently unveiled its e-commerce store with an aim to expand its reach and cater to international customers.
The very first collection offered by the brand after launching the online store was called ‘Dedalo’ – presenting embellished fusionwear including lehenga-inspired sets and evening dresses in bright colours.
Founder Anaita Shah stated in a recent press release that the idea of establishing an online studio had been going on in her mind for a year, especially due to the fact that the brand has a number of international customers who relied on Instagram to reach out to them.
She further added that the nationwide lockdown in the wake of the global pandemic “gave us time to ideate and execute our e-commerce store.”
Kaprapan was introduced in the country about 4 years back, in 2016; its flagship store is situated in the Shahpur Jat district of New Delhi.
