White Crow, the multi-brand premium to luxury retail store by Reliance Brands Limited, is set to open 4 more stores in India by April 2020.
The one outlet already present in Ahmedabad is spread across 8,000 sq. ft. with 5,300 sq. ft. of retail space and 2,600 sq. ft. of cafe space. It gives a multi-sensory experience to customers looking for premium offerings.
This is RBL’s effort to market their premium to luxury segment of brands in mini metros and smaller towns.
One of the most interesting aspects of the retail store is the concept of mixed merchandising as against the usual shop-in-shop format along with the categorisation based on products rather than brands.
White Crow is a perfect example of contemporary retail format built from a close understanding of what the consumer prefers and how they behave in terms of store design to the brand selection and the shopper experience.
The store offers curated fashion collections from more than 44 premium brands. Some of the brands are Superdry, Salvatore Ferragamo, Scotch & Soda, Adidas Originals, Brooks Brothers, Steve Madden, Armani Exchange, Coach, Diesel, Replay, Dune, DC shoes, Canali and Kate Spade among others.
