The Kewal Kiran Group comes up with a new innovative technology for apparels!
The Group’s brand Easies has launched formal and casual clothing for men, which is both water repellent and stain resistant.
The clothes will have attractive styles, colours and comfort along with the added advantage of not being prone to stains. It will also be a step towards conserving water as there are lower chances of soiling one’s clothes.
It is imperative to note that Easies, synonymous with innovative styles and design, is the first mainstream denim brand to come out with such an innovative range of clothes.
Besides Easies, the Kewal Kiran Group, includes other renowned brands in its portfolio like Killer, LawmanPg3, Integriti and Desi Belle.
Kewal Kiran recently ventured into womenswear by acquiring Desi Belle, an Indian fusionwear brand.
What’s next! The Group now intends to acquire a childrenswear brand and provide a complete shopping experience for the entire family.
Bharat Tex Special Report 2026 
