London-based fashion, beauty and lifestyle brand The White Company will open its first debut flagship store at Victoria Square in Northern Ireland in the coming autumn of 2023.
The White Company is known for its affordable luxury range for fashion, home, and beauty categories, specialising in stylish and long-lasting products.
The new debut flagship store will cover 4,900 sq.ft. of land trading from 2,700 sq.ft. and it will be located at Victoria Square, on the lower ground level.
The store will offer a complete range of products from The White Company’s product portfolio including the latest collection of cashmere, sleepwear, its signature crisp cotton bedding, fragrances, and gifts.
Sarah King, Director of Property at The White Company commented, “The new Belfast location is an important opening for The White Company this year and one we identified as a key part of our UK expansion plans.”
She further added, “Victoria Square provides a perfect opportunity for our growth and as the site for our first store in Northern Ireland.”
