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Walmart’s apparel label Bonobos to now cater to plus-size customers also

by Apparel Resources News-Desk

1 week ago  |  1 min   read

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Image Courtesy: gdoweek.it

US-based retailing giant Walmart’s subsidiary menswear apparel label Bonobos has extended its offerings by housing most of its merchandises in extended sizes. The extended size range offers fitting up to size 54 and 4XL.

With this extended offering, the menswear retailer is providing t-shirts, button-down shirts, blazers, and pants which has taller waistbands, extra belt loops, and hidden stretch fabrics, among other details for the plus-size shoppers.

The fashion retailer claims that unlike other plus size offerings in the market, their collection is not just about increasing the length of the fabric but focussing on ‘fit for all’ promise by the brand.

Walmart acquired Bonobos back in June last year for a cash deal worth US $ 310 million.

Brad Andrews, Chief Merchandising Officer & Co-President, Bonobos told a leading media house that the range looks beyond “body coverage,” and instead focuses on fitting of the wearer. “While this assortment is aimed at shoppers who are generally big in size, we are planning to add fits for men who are more triangle-shaped and upside-down-triangle-shaped,” Brad said.

Notably, Walmart is focussing on its apparel segment in a bid to compete with competitors like Amazon which is touted to be the biggest apparel retailer in the world by the end of this year.