Lingerie and lifestyle brand Victoria’s Secret has launched two new stores in South India to cater to the growing demand for Apparel Group India brands. These two stores are situated in Bengaluru and Hyderabad, welcoming customers from 16th December onwards.
“At Apparel Group, we are not merely expanding our footprint; we are opening gateways for global brands to seamlessly integrate into the fabric of India,” said Apparel Group India’s President Tushar Ved in a press release. “We wanted to bring iconic Victoria’s Secret brand closer to our customers in South India. These new stores represent our dedication to understanding local preferences while delivering an unmatched shopping experience.”
Apparel Group India conducted comprehensive research into the preferences and cultural intricacies prevailing in the South Indian market, tailoring a targeted product assortment for these new stores. The selection includes specific cuts, colours, and designs aimed at resonating deeply with the local clientele.
The new Bengaluru store features Victoria’s Secret lingerie and sleepwear lines, prominently showcasing the ‘Dream Angels’ and ‘Victoria’s Secret Pink’ collections. Additionally, the store offers an array of beauty products and accessories.
Victoria’s Secret operates in India through Apparel Group India Private Limited, an Indian subsidiary of the Dubai-based apparel conglomerate, Apparel Group. The business has a portfolio of over 80 fashion and lifestyle brands.
